There’s a lot of information out there about what you shouldn’t do for link building, but there isn’t nearly enough about what you should do. So, it’s only fair that we look into the strategies that will help make your link building strategy do better. These are essentially the techniques you should make sure your SEO & link building company is doing on your behalf.
- Guest Posting with Quality Content
When guest posting is done right, it’s a great white hat link building choice. Guest posting is a time-consuming process as you need to make new content of better quality, but it’s definitely worth the effort.
The first thing to consider is which keywords you want to place naturally throughout the text, and then you should take the time to really work hard on high quality content that’s informative, useful to your audience and follows Google’s guidelines.
Try to avoid things like being paid for guest posts or link trades as these are both in violation of Google’s guidelines also. Instead build networks and work towards having good relationships with blog operators so you can naturally build links.
- Promote Content
Content promotion is when you distribute your content in a variety of organic or paid channels. Unlike guest posting where you make new content, this allows you to share pieces you’ve already developed for new channels. The idea is to share your work on different sites and channels so more people find them and engage with them. If you do this correctly, or your SEO company does it well, you can place many links and get a traffic boost. This is the closest you can get to manipulating the link building rules Google has setup without veering into the black hat territory.
- Reclaim Links Actively
Reclaiming links are a great white hat link building option that also means you don’t have to make any new content. This is when you find mentions of your buisness online and reach out to the spaces that mention you to insert a link. In general, there are two ways to go about reclaiming links.
The first is reclaiming brand mentions and this is when you find blogs or websites that mention you and ask them to add a link to your website.
The second is when you find a blog with a broken link, you can then contact the site to get your link put in place of the broken link.
- Utility-Based Link Building
For certain businesses, utility link building is a great white hat option. Utility link building I when you place a link in a space where people who need your services will already be. For example, if your business is about selling local services, you can contact government websites or real estate websites that list utility information for residents. This can then give you another way to get your business more visibility.
- Use Website Directories
Website directories are something to use carefully. If you place too many links on them, you can flag Google as being spammy, but if you choose the right directory, you can get your business listed more organically and you’re still getting some traffic in a white hat manner. The best part is that many directories list businesses for free but remember this doesn’t mean you get carried away.
- Use Social Media
It’s a no-brainer in this day and age, you should be using social media posts to help people find you. You can either share content on your own brands social media or work with another brand for free giveaways to get more people visiting your site!
Get Long Term Success From Link Building
Perfect Link Building is the key to white hat success in your link building strategy. When you work with them you know why the industry leaders call their links ‘perfect’! Their ability to think outside the box for viable white hat link building techniques really sets them apart from the rest.
If you’re interested, here’s their contact information.
