One of the primary motivations for using digital certificates with SSL has been to increase trust for online transactions by requiring website operators to undergo vetting with a Certificate Authority (CA) in order to obtain an SSL Certificate. However, commercial pressures have compelled some digital certification authorities to implement domain validation certification, which performs a minimum check in the certificate.
Most browsers do not distinguish between certificates with low validation and those with higher validation. Because any SSL connection results in the padlock icon, users are unlikely to be aware of the issue of whether the website’s owner has been validated. As a result, fraudsters (including phishing websites) have begun to use SSL to increase the credibility of their website.
Extended Validation Certificates are the gold standard, or should we say “green standard”? This solution not only encrypts the website, safely protecting user information, but it also includes a number of extra premium features that have proven to boost trust and clearly demonstrate that you are, in fact, someone safe to do business with. The main way to get EV Certs is through what we call the green bar! To be fair, the only thing green about the EV address bar these days is the font.
Is Electric Vehicle (EV) Right for You?
EV SSL certificates have a significant impact on your online presence and perception. You’ll not only make your site’s connections as secure as possible, but you’ll also be able to confidently assure any visitor that doing business with you is risk-free. This is extremely valuable in the highly competitive online marketplace. An EV SSL certificate is a no-brainer for any business where the website is critical to success. It pays for itself if you can convert just one more person!
Advantages: – • The browser will clearly identify your website to your customer at all times; they know who they do business with.
- The browser will display the name of the SSL Certificate Authority that issued the EV SSL Certificate to show that you have been verified by an authorized provider of trust, EV.
- Your customer will immediately notice if they are redirected from a genuine EV site to a fake site because the trusted green bar will no longer appear.
Issuing Criteria: –
Only certificate authorities that have passed an independent audit as part of their Web Trust revision can provide EV, and all certificate authorities worldwide must follow the same requirement.
- Establish the legal identity and physical presence of the website’s owner. • Establish that the applicant owns the domain name or has exclusive control over the website.
- Confirm the identity and authority of the person acting on behalf of the website’s owner, as well as the signature of an authorized officer on legal documents.
In conclusion, the Green Address Bar SSL Certificate, also known as an Extended Validation Certificate (EV), is the gold standard for online trust and security. While some certification authorities have issued less stringent domain validation certificates, the EV Certificate is subject to a rigorous vetting process that ensures the highest level of security and trust. It provides a clear and visible sign of trust to users with its distinct green bar display, making it an invaluable choice for businesses in the competitive online landscape. EV Certificates not only protect user data but also boost credibility, making them an excellent investment for companies looking to improve their online presence and customer trust.
