Aspire to boost your brand’s visibility and get more revenue using TikTok? Mastering TikTok ads is a worthy idea for businesses to stand out in the fierce competition. With counting over 1 billion active TikTok users, many businesses started advertising their products on the platform.
As many users share content on this platform, maximizing your content exposure for your brand’s campaign is the main challenge. Well, there comes a need to focus on the targeted ad campaigns to make your content notable. Mastering TikTok ads is a win-win strategy for businesses to quickly grow their presence and edge over their competitors.
Let’s explore this guide to run TikTok ads more effectively.
Why Use TikTok Ads?
Any users can promote on TikTok with the ease of use of its features. However, running the right ad type makes your campaign work better. As an add-on, plan to utilize Trollishly and reach your target market more effortlessly. There are more reasons to use TikTok ads. Here let you know a few of the stats to work better.
- 43.3% of TikTok users are aged 18 to 24.
- 32.2% of users are aged 25 to 34.
Only 11% of users are aged over 45, so if you aim for this age demographic, then there are better platforms than TikTok. Let’s read the below to explore other important stats.
- Even though both genders use TikTok, over 60% of female accounts exist. It means TikTok is more prevalent among women.
- There are approximately over 136.4 million TikTok users in the U.S.
Exploring the TikTok stats, you will understand that utilizing TikTok ads will boost your brand’s visibility and help you stay competitive.
Tips to Use the TikTok Ads
TikTok is a quietly different platform when you compare it with other platforms. If you are driving a marketing campaign on TikTok, ask yourself if using TikTok ads will be a great option to reach your target audience. The answer is yes; start running your ad campaign successfully by following the below steps.
#1 Tap into TikTok Ads Manager
TikTok Ads Manager is a feature where users can run and manage their advertising campaigns by choosing the right ad types. If you maintain a business account on TikTok, tap on TikTok Ad Manager.
- Create interactive ads using different templates and visual formats.
- Reach specific demographics.
- Customize your ad performance.
First of all, how much will the TikTok advertising cost? It’s a bidding model, and you have to set up your daily limit based on your marketing budget. So understand your requirements and the amount you can spend, and be prepared to invest in the right ad types. In addition, starting to buy tiktok likes to increase your content exposure.
Here’s how to create TikTok ads. If you want to use TikTok ads, head to the TikTok for Business account. Next, enter the basic information and Sign Up for the TikTok ads manager account. If you have registered, you can continue paying for your first ad and increase your exposure.
#2 Create Your Campaign
- Click on the TikTok Ads Manager account, and tap the ‘Campaign’ icon at the top of the page.
- Select the objective of your campaign; it may be app installs, lead generation, traffic, or audience reach.
- Specify your campaign name and set a budget.
- Create your campaign.
Once you have set up your campaign, the fun begins. Write a descriptive name for your campaign and choose the objective. It may be:
- Awareness
- Consideration and
- Conversions.
Choosing the right type of goal, you set your budget and optimize your marketing campaign to achieve success.
#3 Choose Your Ad Group
Do you like to target a specific group of audience? If yes, let’s customize your ads by age, behavior, location, and device settings. Click on the TikTok Ads Manager, then’ Ad Group,’ and tap ‘Targeting.’
Next, select which audience segment you want to target. For instance, you may choose users in the U.S. aged 25 to 44.
Cool! TikTok evaluates and curates who see your ads. So using ads is an effective way to reach your target audience and make your campaign successful.
#4 Select the Right Ad Type
TikTok offers various ad options for its users, but it is noteworthy that not all ad types are affordable for marketers. Some may be on a lower budget, and some may be expensive and only suitable for top brands. The ad types are listed below:
- In-Feed Ads: This ad type is shown in the user ‘For You Page,’ it looks more organic and less disruptive compared to other ad formats. In addition, users who interact with this ad can like, share and comment. If you are initiating a small business or startup, it’s the best decision to opt for in-feed ads, which would be within your marketing budget.
- Brand Takeover Ads: It is well-suited for businesses or brands which like to make a positive impression among customers. Moreover, a budget lets it be highly memorable and engaging, maximizing the impact. When users open the TikTok application and tap on the category that this ad will explore, it is estimated that the minimum budget for this ad type would be $50,000.
- TopView Ads: TopView ads are identical to a Brand Takeover ad which is explored at the top of the user’s feed, and the videos will be explored when the users open the app. It is shown on full-screen and ranges in a video length of 60 seconds. This ad type is chosen to increase brand awareness and trigger engagement. Well, most of the users prefer to use TopView ads to get immediate users’ attention.
- Hashtag Challenges: Branded hashtag challenge is one of the ad types that encourages users to participate in it and create content for them that aligns with their brand’s value. It is explored at the top of the discovery page and directed to a landing page on TikTok which displays plenty of videos from the challenge.
- Branded Effects: It lets brands create their own lenses, stickers, and effects that users get inspired and engage with. You have to know that Branded Effects only last for 10 days.
Final Takeaway
Now that you have quickly understood the use of TikTok ads and the different format available to marketers. So, with a clear vision, choose the right ad type and leverage Trollishly to build a sense of community. Therefore, start with TikTok ads and make your marketing campaign so effective.
